What is Product Video?

You know when you're shopping online and get to a product page? There is the product title, a short description, the price, an "Add to Cart" button, and a large photograph of the item itself. Typically, there is a row of smaller images near the large one. When selected, these smaller images, also called thumbnails, display additional views of the item. Very often, a brief, simple video is available in the here as well. This is a product video.

product page of a purse with the product video circled

One study found that out of 600 surveyed consumers, video is the number one favorite type of content on social media and 93% of consumers use video to inform purchasing decisions. (Animoto) Product video has become a consumer expectation and ecommerce industry standard.

And ecommerce isn’t going anywhere. Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44% from $598.02 billion in 2019 – this increase in transactions is presumably permanent. (DigitalCommerce360)

A good product video should show the item from all angles, in motion, to best display all its physical attributes. Product video is intended to give customers a better idea of what the item is like in real life. Quality in terms of video resolution, stability, color, and lighting is critical to successful product videos. Just as it is important to have high-quality still photos, the quality of the video reflects the quality of the product.

Today, it’s easy to get decent content yourself using a late or new model smartphone. However, for ecommerce business owners who want a full suite of product page content, including video, the DIY method can be cumbersome, time-consuming, and still result in content that does not reflect the quality of their product.

Hiring a professional to shoot photos and videos of your product is typically expensive, also time-consuming, and may not even be available for certain businesses depending on locality.

Enter Eligo Video’s customizable Content Kits. Content Kits are a set of files that include complete product video including text and music, the individual shots that make up the video, and still photographs. Content Kits are a fast, simple, and inexpensive way to achieve a fully cohesive product page.

Eligo Video is your online product video shop. Check out one of our Content Kits to get your product pages up and running with professional visual content.

Questions, comments, feedback? We’d love to hear from you!

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