Instagram has evolved over the years since its launch in 2010 but remains grounded in visual content. Originally, it was used for photographs only and only in a 1:1 aspect ratio. Today, Instagram has moved beyond hashtags and filters to include a number of avenues to use video on the platform.
Image courtesy SpyreStudios.
Instagram launched the capability to post 15-second videos in 2013. In 2015, Instagram added support for widescreen videos and then in 2016 Instagram increased the 15-second video limit to 60 seconds. Most recently, albums were introduced in 2017, which allow up to 10 minutes of video to be shared in one post. In addition to posting videos, Instagram also has a feature called Stories. Instagram stories are a vertical format, time-sensitive sharing style in which content expires after 24 hours. (Wikipedia)
Video advertising launched in 2014 and promoted content is now available across posts and Instagram Stories. With 24% of Instagram users using the app several times per day, Instagram is an amazing platform for advertising products and services whether the content is monetarily promoted or not. (Wikipedia)
Instagram has many in-app tools for creating, editing, and sharing content. The official tips and tricks are here. Sharing Instagram Stories has become increasingly popular, instructions on how to do so are here.
Our Mobile Content Kit is specially designed, as the name suggests, for mobile app use. In one Kit, you receive 30, 15, and 10 second videos in both the vertical and square format -- that’s six videos total. Additionally, each of ten individual angle shots is provided in both vertical and square format -- twenty angle shots total. Finally, twenty stills are included free -- ten each in vertical and square formats. This Content Kit has everything you need for Instagram Posts and Stories, including free background music and on screen text optimized in both aspect ratios.
We hope this short article has helped explain the options available for product video on Instagram. Our Content Kits have all the video and photos you need to create compelling social media content. Check out a sample Mobile Content Kit here, and see how it compares to our Standard and Plus kits.Questions, comments, feedback? We’d love to hear from you!